• Creating Digital Strategies That Convert: An Intro to Omni-Channel Retailing for Independent Retailers

July 28th (Tuesday) 10:00AM PT 60 minutes
Presented by:
Julia Lara, Retail Entrepreneur and Certified Business Advisor
WA Small Business Development Center

Retailing isn’t what it used to be…as we emerge from the recent disruptions, it has never been more critical for independent retailers to embrace digital strategies and multi-platform strategies. You do not have to be a digital native or spend heavily to put some of these strategies into action. Join us for this interactive webinar on creating digital content that will help you convert your audience into paying customers, no matter the platform. We will go over practical tips and tricks, case studies, and simple action items you can take right away to help your business thrive.

Topics will include:

– Understanding omnichannel retail & what omnichannel means for independent retailers

– Finding the right omnichannel blend for your store

– The reality of why omnichannel matters

– Action steps to help merchants become more omnichannel focused

Customers nowadays have the opportunity to make purchase decisions at nearly every twist, turn and click they make. As a result, merchants have to keep up and be prepared to make purchasing from them as easy and as enjoyable as possible. The question is no longer if retailers need to make omnichannel part of their selling and marketing strategies, but rather how to do so effectively.

After this webinar, you’ll be able to develop a strategic and achievable plan to stay connected to your audience, attract new fans and promote your offerings — based on your unique strengths. This session is for any business that can use strategies to communicate with their audience and create messaging that converts to sales…in other words, any business model will benefit!